Phase 1: Ideation
+ Determined purpose of event (mental health, rest/recharge social)
+ Drafted logo/flyer designs & color palette ideas
+ Gathered date/activity/platform preferences from students via interest surveys
Phase 2/3: Event Planning & Marketing
+ Finalized event activity line up
+ Established event Instagram account while fundraising to independently buy raffle prizes
+ Created informational, branded posts to showcase event characteristics & team members to post on multiple social platforms
✨ Post-Event Highlights
+ 45< attendee turnout
+ 1,500+ social media impressions
+ Virtual escape room & origami heart folding
+ Online Kudos board for business students to send one another words of affirmation during Valentines week
+ Raffle prizes made possible by fundraising
+ Positive feedback in creating a nurturing, supportive environment